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August 11, 2020

WIPO PROOF

New protection for innovators through digital asset fingerprinting

A new online digital fingerprinting service has launched to help protect designs and innovations from copycat misuse.

The World Intellectual Property Organisation has launched a new online business platform, WIPO PROOF, which they say safeguards intellectual assets by creating date and time-stamped digital fingerprints when information is uploaded.

Owners of the assets receive tamper-proof evidence to safeguard every stage of the development cycle through to commercialisation. The WIPO aims to speed up any later litigation over copyright, design, or patent by recording and confirming each stage.

The WIPO says that the platform can protect any intellectual outputs generated in the form of a digital file. This could protect designs and other creative ideas through to data training sets for algorithms or research results.

Commercial property lawyer, Victoria Holland, said:

“This has far-reaching effects in potentially protecting intellectual property from misuse or misappropriation, which can be particularly important where the assets themselves may not satisfy the requirements for registrable or unregistrable IP rights at a point in time.”

Registrable IP rights are rights that require registration to secure protection; unregistrable rights cannot be registered – rights arise automatically through usage.

Victoria added:

“In our increasingly digital world with increased collaboration, breaches of IP security are at a heightened risk, so anything that creators can do to protect themselves is important. This development has implications for a wide range of situations. For example, a concept for a television show could be ‘fingerprinted’ before ideas are shared with a broadcaster; or in situations such as tech development or scientific research, where originators wish to open up their ideas to shared development, the original concept can, in theory, be secured before doing so.”

The cost of each WIPO PROOF fingerprint token is set at 20 Swiss Francs. You can also buy them in a bundle. A simple infographic from WIPO shows how the new process works.

For all your IP queries, call corporate partner, Victoria Holland, today.

Note: This is not legal advice; it provides information of general interest about current legal issues.

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